Richmond is a groovy town for many reasons. One of them is the neat partnerships that emerge and the overall attitude that we have to create and grow. Today I went to a (free!) Digital Marketing seminar put on by the Retail Merchants Association, and the Richmond Times Dispatch. The four hour seminar was held at J. Sargeant Community College.
The three presenters were: Adam Lloyd Bell, Owner, ALB Tech LLC, Andrew Rountree, the Managing Partner at Addison Clark, and Brent Renken, the Director of Advertising at Richmond Media Group, To be fair, Richmond Media Group owns the Richmond Times Dispatch, and was selling a service to help boost local business’s profiles, but they were up front and clear about it too.
While I didn’t learn anything earth shattering, it was affirming to know that Mint is doing all the right things, and offering wise counsel to our clients. This seminar was directed primarily to retailers so I didn’t think the advice was always appropriate for EVERY business, but in general the advice was good. In the spirit of RVA, where we share nice, here’s a brief rundown of some of the key points!
- Most businesses need a website. If you don’t have one, get one! (If you’re small, try Square Space!)
- Your site should have a built in SEO tool. Try not to freak out about this!
- The point of all social media platforms is to drive traffic to your site, and get you more sales or customers or business.
- It is imperative that you either maintain a regular posting schedule for your blog and social media postings OR hire someone (like Mint!) to do it for you! Why? Because the web crawlers are looking for updates so providing fresh content is the best way to get noticed by them, and as a result, show up in web searches.
- Try to have your contact information on each page of your site.
- Try to have something from every page on your site, on your home page.
- Mobile is quickly outpacing traditional laptops and desktops, so your site better look good on mobile!
- When people DO freak out about SEO, what they’re really talking about is inbound marketing. This comprises all your activity whose aim is to build your audience, connect with customers, and drive traffic to your site.
- Meet your customers and clients where they are! You might not enjoy Facebook, but if your customers do, you’d better be there!
- Be consistent with your brand across platforms.
Sounds easy enough, right? It DOES take time, however. In order to be successful, someone has to be given the responsibility to maintain and manage all this. In a shameless bid for business, this is what Mint was created for. We want to provide this content management for small businesses who struggle with finding the time or expertise to do it. And it isn’t a “nice to have” option in this world. It is a “must have!”